DMI-accredited
Digital Marketing Institute certification partner, formal credentialing weight on marketing work.
03, Marketing
Demand that moves the needle.
Performance-driven marketing built on the same discipline that runs through everything we do: get people to adopt, not just notice.
The diagnosis
Awareness is cheap. Adoption is what pays.
A lot of marketing is measured in impressions, views, reach, followers. Enterprise buyers rarely care. What they care about is whether marketing moves people through to action: a qualified enquiry, a booked demo, a recovered customer, a renewed contract.
We run marketing the way we run training and implementation: with the downstream outcome agreed at scoping, instrumented from day one, and reported against for the length of the engagement. No vanity metrics in the monthly deck.
The discipline, and the team, comes from operators who've spent years running growth, acquisition, and retention inside real businesses. Not theorists.
What's inside
What a Marketing engagement looks like.
Performance marketing & paid media
Paid search, paid social, and display, managed to cost-per-acquisition and retention curves, not to spend targets.
Customer acquisition programs
End-to-end funnel work: channel mix, creative, landing pages, lead routing, and attribution.
Retention & lifecycle
Email, in-app, and CRM-triggered programs that protect the revenue you've already earned.
Conversion rate optimization
Systematic testing across the funnel, landing pages, signup flows, checkout, onboarding.
AI-driven campaigns and marketing ops
Using AI across creative production, targeting, and operational automation, one of the firm's sharpest capabilities.
Content & social
Brand-aligned content and community work, particularly effective paired with the other pillars.
Credentials
Marketing credentials.
Meta-native
Direct platform experience through the Boost Your Business delivery partnership.
Operator-led
Practice led by Fii Stephen Michael (COO) and a team of in-market operators, not theorists.
How we engage
Engagement models.
Project engagement
4–12 weeks
Defined deliverable: a launch campaign, a CRO sprint, a retention overhaul.
Retainer
3, 6, or 12 months
Ongoing acquisition and retention programs. Team size scaled to the book of work.
Growth advisory
A few hours per week
For founders or senior marketers who need operator-level input without full execution.
FAQs
Common questions.
Do you work with clients outside enterprise?+
Yes. Marketing is the one pillar where we regularly work with mid-market and growth-stage clients directly, the discipline scales down cleanly.
Can you work with our existing agency or in-house team?+
Yes. Many of our marketing engagements complement existing teams, we take a specific function (paid, CRO, retention) or a specific outcome, rather than replacing your setup.
What's the smallest budget you work with?+
Depends on channel mix and goal. We'll tell you honestly at the scoping call whether the budget fits the outcome, and if it doesn't, what would.
Do you buy media directly, or through your media buyer?+
Both models available. Most clients have us manage media directly under their accounts; a few prefer a pass-through model.
How do you report?+
Monthly (or weekly for higher-tempo engagements). Reports are grounded in the outcome agreed at scoping, not in default platform dashboards.
Also from Digivate 360
Related pillars.
01 · KNOWLEDGE
We train the internal teams who'll carry campaigns forward.
Explore Knowledge →02 · TECHNOLOGY