The brief
SMEDAN wanted to give Nigerian small business owners practical digital capability, not certificates they'd file away, but skills they could use to run their businesses better starting next week.
What was really going on
The participants weren't short on ambition; they were short on access and confidence. Any program had to bridge a huge range of starting points, from a market trader who'd never built a Facebook page to an agro-processor with a Shopify store that wasn't converting. The curriculum had to meet every participant where they were and move them meaningfully forward.
What we did
- 01Curriculum design, sequenced around actual business operations, not platform feature lists.
- 02Multi-region delivery, Lagos, Abuja, and Enugu, with local context adaptation in each.
- 03Hands-on activation, participants finished the program with live digital assets for their business.
- 04Measurement, attendance, completion, and post-program capability markers.
What changed
[Outcomes, participant numbers, business outcomes, testimonials. To fill from Fii / Victor.]